Together we are art
Segerstom Center for the Arts is the largest theater in Orange County, California. As a way to reach younger and more diverse audiences, they built a new outdoor stage with direct community access. To introduce the venue, we created Together We Are Art, a multi-channel campaign that celebrates the stage on-property and extends an invitation into OC neighborhoods with outdoor, digital ads and print placements. Our revelation was that it’s the community itself that is the beautiful, shared performance. We especially love the print ad coloring page for people to bring their own art to life.
